... back to its purest form, www.yahoo.com/,
and see if you can navigate to the page’s new location that way.
3. Finally, if a site we’ve hailed as an example of creative excellence or touted as a ... and thanks to Peyo Almqvist, Derek Powazek, Josh Davis, Heather Champ, Daniel Bogan, Craig
Hockenberry, Lance Arthur, Michael Cina, Heather Hesketh, Dave Linabury, Dan Licht, Brian Alvey...
... expo-
nents, and you can read what he has to say at www.useit.com. To Usabil-
ity fans, anything that impedes access to the data is bad; anything that
momentarily confuses even a single user is bad; and ... innovation and
creative rule-breaking that sometimes leads to greatness.
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Taking Your Talent to the Web
03 0732 CH01 4/24/01 11:14 AM Page 11
HTML was as simple as...
... freaks
can broadcast their theories to a global audience.
Free online services, such as Alta Vista’s Babelfish (babelfish.altavista.com)
translate text on the Web into a variety of languages. These ... with a programming language initially called
LiveScript and eventually renamed JavaScript. Besides being easy to learn
(at least, as far as programming languages go), JavaScript made...
... down, it also means that PCs have no standard hardware
gamma correction. Typically, their System Gamma is estimated at 2.4—
darker than Macintosh. In practice, PC gamma can be all over the place,
but ... we’ve
gone ahead and said it anyway, and since we get paid by the word, we’re
adding yet another irrelevant clause to the mess.
The ability to view source code is there for a...
... contextual, user-driven navigational elements throughout the
page. Both the photograph and the text description of a blue parka can
serve as links to more detailed photographs and information or to an ... clinical object. There are many tools to help you bring
humanity and warmth to the Web.
Appropriate Graphic Design
Interactivity can go a long way toward simulating the...
... visitors from the lobby to the elevator bank. Subtle
visual hints cue a building’s visitors as to which areas of an office are open
to the public, and which are private. Folks can find their way to ... crucial on a web
page. The logical separation of chunks of information helps engage read-
ers and maintain their interest. Designers can use paragraphs, section
breaks, and li...
... Part II 4/24/01 11:17 AM Page 110
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Taking Your Talent to the Web
ney’s customer anyway. A certain elitism was as much as part of the inter-
face as it is of the store. The Barney’s site may ... it.
Interfaces that look and act like the brand and that guide the right audi-
ence to the most important content or transactions form the foundation
for the best s...
... technicians, HTML
technicians, geeks, and many other things, are folks who do a job similar
to that of the studio people in an ad agency. As studio people take an art
131
Taking Your Talent to the ... is a web standard that lets these other
standards “talk to each other” to perform actions. (For more about this, see
Chapter 11.)
With the increasing specialization of...
... budget for a good shooter,
conversion from photography to digital images, and a database to store and
serve the relevant images.
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Taking Your Talent to the Web
10 0732 CH07 4/24/01 11:19 AM Page ... fact, think of them as family.
You’ll probably see more of them than you do your friends and family any-
way. Then again, as a designer, you may already be used to t...
... expectations, the design team also
may show these comps to the client for approval.
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“knows” what other tags on the page are ... standard toward which the Web is
evolving. (Technically, XML is a meta-language. That is, it is a set of rules
for creating languages. HTML is a markup language bas...