... how to measure the company’s success in the next few years and gauged the prevailingwinds in the firm’s immediate market and in the design field in general. The last session of the day, which ... withsetting goals—that’s the easy part. Instead, four very savvy design office principals offer their advice on how, in the cold light of day, to actually achieve the goals you set.2 PART ONE: ... about the mimicry.“It is a thorn, of course, but I don’t worry about it. Imitators can’tdo what I do,” Schwab says. “I just hope that, for their own sakes, theyare in the process of creating their...