... what’s in the news for the media audience — not what’s in it for you).ߜ A dateline: The meat of the news release begins with the name of the city and the abbreviation of the state from which the ... longer whether small businesses should dive into the field of online marketing, but rather,how they should plan and implement their online presence. The issue is hot because small businesses ... beready!Before the interviewGet the details. In advance of the interview, confirm the publication or stationname and deadline, along with the interview topic, the angle of the story, and the type...