Public relations a practical guide to the basics 7 docx

Public relations a practical guide to the basics_1 docx

... media and the public, and to explain the nature of their work and their activities generally. Thisthey have done very successfully.Interest Public relations also has a role to play in generating ... Birmingham Post) for his cartoons.For more detailed treatment of some areas of public relations work,refer to further reading on page 103. Public relations – a practical guide 2roles. There are ... 145Contents Public relations – a practical guide 4Sympathy The role here for public relations is to promote understanding andknowledge of the facts about a set of circumstances or a situation insuch a...

Public relations a practical guide to the basics_2 pot

... Sainsburys, to change the appearance  the get-up  of their own-brand cola. It wasalleged that confusion was being caused to customers wishing to purchase Coca-Cola because of the similarity.Details ... 13/06/00, 12:2311 Public relations – a practical guide 14DurationCopyright in literary, artistic, musical or dramatic work expires 70 years after the end of the calendar year in which the author died. ... ties, but mayhave links with, or be part of, a larger group. It may also have a 319(02).p65 13/06/00, 12:2 27 Public relations – a practical guide 103Ethics and the LawEvery society has to live...

Public relations a practical guide to the basics_3 docx

... location or time.Other specialist journals and trade magazines, such as Ad-line, PRWeek, Campaign or Photography Today, may also provide usefulnames and contacts, as may the Royal Photographic ... at this stage may incur extra charges,since additional work has to be carried out. A whole page layout, designsolution or display layout may have to be scrapped and started again.In the case ... facilities,or the equivalent, may be needed.External locationsThese need advance planning in more detail. Again, a reconnaissancebefore the day to pick suitable locations may be essential, especiallyif...

Public relations a practical guide to the basics_4 potx

... sessions.NumbersConferences are usually fairly large gatherings. Numbers of delegatescan vary from perhaps 150 at the bottom of the scale to severalthousand at the top end. The average attendance is usually around the ... 12:3249 Public relations – a practical guide 42CharacteristicsLarge exhibitions and trade fairs have the same general characteristics.They take place at well-known venues, eg Olympia, Earls Court or the ... useful to the reader.Exhibitions and trade fairsThere is always a pubic relations benefit to be gained from exhibitions,whether they are large or small, an international trade fair, privateview,...

Public relations a practical guide to the basics_5 pptx

... Motor Manufacturers & Trades: the Motor Show;l the Royal Agricultural Society: the Royal Show;l the Evening Standard: BAFTA Awards.Arts and culture The arts have always depended on patronage. ... include either Buckingham Palace or Kensington Palace, the countys Lieutenancy Office and the Lord-Lieutenant, the policeand the various mayoral offices at the local town halls. There maybe other ... practical guide 66Professional awardsThese are usually long-established awards for either individuals ororganizations, or both. Examples include awards to the media, suchas the photographer,...

Public relations a practical guide to the basics_6 pptx

... to deal with such a situation, and then dealing with it well, is the key. It can be done, and done in such a way as to turn the situation to advantage; at the very least to limit any damage to ... Public relations – a practical guide 76 What is crisis management?Crisis management is the ability to cope, with any emergency situationthat may arise in such a way that the minimum amount ... ingetting particular messages across to a wide audience, provided thatits special attributes are understood.ImpactThere is a lot more to broadcasting and the role for public relations in the media...

Public relations a practical guide to the basics_7 docx

... indicative.Analysis The analyst (that is the PRO) then has to examine all the materialcollected, analysing and classifying it so that a report can be drawnup and presented to management. A source rating, ... 12:5393 Public relations – a practical guide 90Each page has a location or address showing how to get to the particular page. This is made up of the host address and the locationof the file ... twoforms:319( 17) .p65 13/06/00, 12:5290 Public relations – a practical guide 98l A recruitment campaign (to raise the standard of the calibre ofstaff being recruited). By analysing all the job application...

Public relations a practical guide to the basics_8 pdf

... legal action can betaken. Examples of this are in the use of the word Colt: As in Colt beers, Colt carsand Colt guns, and in the title Amtrak: as in Amtrak the US rail company and Amtrak the ... somethingof value to the other, although the fairness of the exchange is immaterial.DefamationDefamation is defined as: The publication of a statement which exposes a person to hatred, ridicule ... Act 1 977 and any other relevantActs each and every clause of this Agreement shall be read as defining the scope of,rather than attempting to exclude, liability.Insofar as it is possible to exclude...

Public relations a practical guide to the basics_9 pptx

... Matters arising [and not dealt with elsewhere on the agenda].3. Topic(s). The items to be discussed or dealt with at the meeting. They may be eithertabled, spoken to or attached to the agenda.4. ... is not liable for Torts committed by independentcontractors during the course of their employment and has a lesser standard of caretowards the contractor with regard to health and safety, both ... agenda.4. Any other business.Any items not already on the agenda but which need to be dealt with  or maybe called for at the start by the chairman.5. Date, time and venue of next meeting.Agenda...

Public relations a practical guide to the basics_10 pptx

... diaries, notes and other relevant written material that may becalled as evidence. Keep all such material secure.l Wash up and analysis  These are operational management lessons to be learntfrom ... Useful and can help save time.Local press Can give you more aggravation than the nationals. The local community Dont forget them. Good relations are vital. The secretariat Sufficient staffing to ... the credibilitybattle.l Expert advice  have expert advise available to deflect the media in the earlystages.l Answers  prepare answers to (potentially damaging) questions from the media.l...

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