... typeface, even the page layout. Or it can be generaland non-specific, leaving the detail to the publisher.319(05).p65 13/ 06/ 00, 12: 261 9 Public relations – a practical guide 18their machines have gone ... consultancy has no parental ties, but mayhave links with, or be part of, a larger group. It may also have a 319(02).p65 13/ 06/ 00, 12:227 Public relations – a practical guide 103Ethics and the ... clauses.319(04).p65 13/ 06/ 00, 12:2518 Public relations – a practical guide 12and television). It is part of civil law and can result in an action fordamages.This is the area where the PR practitioner...