... about the way things are done helps those who remain to coalesce and to move ahead. On the other hand, a powerful and exclusive cultureon the side of the acquirer, as against a looser and more ... driven by the financial services and markets that form the activityportfolio of the combined firm, which may push the decision either to-ward multiple sub-brands or toward brand uniformity. Other ... Other issues in-clude the equity already embedded in the legacy brands, the need for the appearance of uniformity and seamlessness across client-segments and geographies, and the potential for conflicts...