... strategy, it is important to spend some time on ways to make every campaign social and to understand the benefits of peer -to- peer sharing vs. company- to- buyer sharing. In the past, marketers have ... notice the sharing buttons or be compelled to use them.Here is an example of traditional, passive social sharing:You see the social shares up top, but that is the only place they appear to the ... words that tell a story relevant to our buyer and connect to our brand. The problem is that our prospects have less time to read these words, even when they tell a well-crafted story that can...