... brand awareness and image as moderating effect. Also we noticed that most researches {Aaker (1991 ), Keller (1993 ), cob-walgren et al (1995 ), Lasser et al (1995 ), Yoo et al (2000 ), Yoo and Donthun ... each attribute of brand awareness, brand image, perceived quality and brand loyalty? The study is based on the assumption that all the four dimensions of customer based brand equity will have ... design that has been used, research approach, data collection methods, sources of data, reliability and validity and the limitation of the research. Chapter four presents data analysis and results....