... Media TodayRaúl Damacio Tovares and Alla V. Tovares How to Write Persuasively TodayCarolyn Davis WHY WRITE FOR THE WEB? 7identity? The answer lies in many little lessons that Twitter teaches ... alternate spellings of your name: in Catherine’s case, Katherine and Kathy. When I ego surf, I also routinely search Google and Google’s Blog Search for combinations such as: • Karl Stolley ... • Social networking sites, such as LinkedIn, MySpace, in addi-tion to Twitter and Facebook • Photo sharing sites, such as Picasa and Flickr • Video sharing sites, such as YouTube and Viddler...