... many choices and too little timeMost offerings have similar quality and featuresWe tend to base our buying choices on trust123 HOW TO BRIDGETHE DISTANCEBETWEENBUSINESS STRATEGY AND DESIGNTHERE ... MARKET. HOW DO YOU DECIDE WHICH ONE TO BUY?TRUSTT=r+dTrust comes from meeting and beating customer expectations.TRUST RELIABILITY DELIGHT$Does a brand have a dollar value? AND HOW. BRANDNAMECOCA-COLAMICROSOFTIBMFORDMERCEDESHONDABMWKODAKGAPNIKEPEPSIXEROXAPPLESTARBUCKSTHIS ... INTERBRAND’S TOP 100 LISTSHOWS WHY BRANDS ARE WORTH PROTECTING:2001BRAND VALUE($MM)68,94565,06852,75230,09221,72814,63813,85810,8018,7467,5896,2146,0195,4641,757% CHANGEBRAND...