... 66 Search Engine Optimization For Dummies 01 567586 FM.qxd 3/22/04 3:54 PM Page iii Optimization FOR DUMmIES‰ Search Engine by Peter Kent 03 567586 PP01.qxd 3/22/04 3:54 PM Page 7 Search ... the search engines. Part I: Search Engine Basics In this part, I provide, yep, the basics — the foundation on which you can build your search- engine- optimization skills. Which search engines ... parts: the basics, building search- engine- friendly Web sites, getting your site into the search engines, what to do after your site is indexed by the search engines, search engine advertising, and...