... of time N that he/she spends gathering information ()01m≤≤. Equivalently, the m variable also captures disinformation or lack of information. For example, a consumer that faces confusing information ... nutrition information stock as a human capital variable since as Becker (2002) points out, “human capital refers to the knowledge, information, ideas, skills, and health of individuals” (our italics). ... function framework (Becker, 1965), health was treated as a durable item. Thus, individuals inherit an initial stock of health capital that depreciates with age and can be increased by investment....