... beable to tout yours as The Original and make fun of the imitators.Besides, Ray Kroc, Chairman of McDonald’s, was asked about all the other burgerchains that sprang up after McDonald’s became ... Ford back in the day, you had to be anothergiant like General Motors or Chrysler.That was because you had to spend major money to set up factories, hire thousandsof workers, and create dealerships ... else’strademark or patent, and they reviewed how easily and cheaply it could be mass-produced. Finally, they made a test commercial and ran it in several markets.The cost of this next phase was always...