... customers have. Social media didn’t change marketing from a monologue to a dialogue—it changedit to a multilogue. Now, companies can talk to customers and customers to compa-nies, but customers ... can do for your businessIt is not an introduction to social media, but to social media marketing strategy. Itpeels away the touchy-feely advocacy of early evangelists and gets down to business,because ... Yo u n e e d t h e No Bullshit take on social media marketing. Part I: Social Media Is for Hippies. Social Media Marketing Is for Business.”The social media purists laid a healthy foundation...