... Methods and Tools The Handbook of Channel Marketing How to select, motivate, and manage the people and organizations who sell your goods and services: Direct, Distributor, OEM, VAR, ... study the dynamics of the pond and the significant interactions between the frog and the pond. Now and then, we will dissect dead frogs to better understand the living ones. Second, the term ... of the goods and services that each channel organization provides. It contains how- to information such as: how to find the optimum mix of channels, how to develop a successful channel, how to...