... 2006).14. A copy of the FTC Special Order is attached as Appendix B.15. As explained in Appendix A, in certain instances, the data obtained from the companies have been supple-mented by data purchased ... techniques, including traditional measured media, the Internet and other “new” media, as well as product packaging, in- store advertising, and event promotions, to name just a few. Integrated advertising ... Order,franchisee-andafliate-ownedrestaurantsfaroutnumberedcompany-ownedrestaurants in the U.S.,withfranchiseesandafliatesrepresentingapproximately70-85% of the establishments in the QSRsystems. In addition, QSRs vary in their management of advertising funds, in some cases participating in national and local cooperatives...