... (Saxenian, 1994). Social Structure and PricesWhen people trade with others they know, the impact of knowing each otheron the price varies with their relationship, the cost of shifting to different ... Individuals are then connected to other cliques through their weak rather than their strong ties. Thus, from an“aerial” view of social networks, if cliques are connected to one another, it is mainlyby ... of a certain type of deal) and forapproval. Under conditions of uncertainty about the nature of the deal or the client, these bankers were more likely to consult their strong ties—those in the bank...