... product availability, quality, innovation, and real-time monitoring and feedback (Barua et al. 200 1a; Barua et al. 2001b) that are critical for maintaining and sustaining meaningful relationships. ... constructs into the t-test (Lee et al. 199 7a) . In addition, since there are missing data, not all the data points in the sample are used for the calculation of factor scores and t-test. An alternative ... than that by large firms. This is a major limitation of the current study. Finally, the means of the percent increase in all four financial measures for all the companies in the data set are...