... considered as one of the changes. Together with regulations issued by Government, the propaganda about CSR via mass media 4 channels also improves the awareness of Vietnamese companies about CSR. ... responsibilities of a company, they are: (1) Be profitable, (2) Obey the law, (3) Be ethical, (4) Be a good Corporate citizen. The first responsibility, be profitable, is the goal of any company ... http://www.triplepundit.com/wp-content/uploads/2011/02 /THE- FRACTAL-FRONTIER.pdf) Three Ps theory mentions the relationship of Planet, People, and Profit in business strategy of company. This theory is considered as the detail of TBL theory,...