... within a few days, they “unfollow” them and then move on to follow more people. Or, even if the person does follow them back, the bait and switcher unfollows them anyway. Don’t play the bait and ... within each of the books you publish (see how I did it at the top of this book?). A good place is either at the beginning of the book, after the copyright page, and at the end of the book, right ... the “bait and switch.” These folks start following thousands of different people, in the hope that some percentage of people follow them back. If the people they’re following don’t follow them...