... recom-mending a therapy: the therapy’s safety and effectiveness, the expertise and qualifications of the CAM practitioner, the quality90 Prasad and Velásquezof the service delivery, and the assessment ... oneself and the situation one is in (30).If physicians find reliable information on the CAM subjectarea, they should assess the quality of the study, and then the safety and effectiveness of the therapy. ... ValuesCulture is the name for what people are interested in, theirthoughts, their models, the books they read and the speechesthey hear, their table-talk, gossip, controversies, historicalsense and scientific...