... seeing where they stopped, what signs they read, whether they noticed the video monitors, and how they handled 14 WHY WE BUY the merchandise, including if they took anything to the dressing ... to the shampoo shelves and picks up a bottle of Pantene brand, reads the front label, then picks up a bottle of the store brand and reads the front label, then reads the price tag On the ... exacdy and precisely-scientifically-human beings do in it, where they go and don't go, and by what path they go there; what they see and fail to see, or read and decline to read; and how they...