... building, maintaining and sustaining a brand. But I think you’ll see that building a sustainable brand also has a definitively strategic foundation. I hope that idea is powerfully conveyed. I ... sometimes, but always a unique selling proposition or USP associated with it. That unique selling proposition, in many cases, is the basis on which you build your “brand.” Brands play a critical ... do it jointly with the retailers. Direct Mail. I don’t know enough about what the direct mail environment in China is, but sending out coupons, sending out samples, sending out invitations...