... measured effort to move from traditional fixed-term, campaign-based thinking to a big brand, content-centric platform idea that serves as a multi-channel value proposition for your brand. For ... additional in-store sales—relative to other stores. These benefits are primarily due to decreased lost sales, the ability to ship-to-home, improved in-store shopping by enabling co-browse with ... This means providing plenty of brand-centric short- and long-form storytelling content opportunities that will populate your site, and native application-based channels that you commission...