... view of the firm, as an overall change process and a form of organisational renewal, focused on innovation,through the creation, transmission and application of new knowledge (Cohen and Levinthal, ... Forcadell1* and Fa´tima Guadamillas21Universidad Rey Juan Carlos, Madrid, Spain2Universidad de Castilla La Mancha, Spain A critical aspect of business management is the successful creation ... of the environment, markets andcustomers. The second fundamental aspect in the Irizar strategy was that of shared leadership. The idea that the best organizations do not depend on great leaders’...