Đang tải... (xem toàn văn)
Unit 6 INNOVATION Getting Ready 9272021 ADD A FOOTER 2 9272021 ADD A FOOTER 3 9272021 ADD A FOOTER 4 THE HEADQUARTERS OF BROCTER AND GAMBLE IN OHIO, USA More than 138,000 in more than 80 countri.Unit 6 INNOVATION Getting Ready
Unit 6: INNOVATION Getting Ready 10/18/22 ADD A FOOTER 10/18/22 ADD A FOOTER THE HEADQUARTERS OF BROCTER AND GAMBLE IN OHIO, USA 10/18/22 ADD A FOOTER Match the tittles with facts and figures about P&G Headquarters Founded Number of employees Product reach Number of brands Well-known brands Financials in most recent fiscal year Market capitalization Number of employees Market capitalisation More than 138,000 in more than 80 countries More than $200 billion, making it the seventh most valuable company in the country and 13th ranked in the world Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Actonel, Duracell, Olay, Head& Shoulder, Wella, Gillette and Braun Well-known brands Financials in most Revenue of $76.5 billion, operating income of $15.45 billion and net recent fiscal year income of $10.34 billion Number of brands Nearly 300 Product reach Headquarters Founded More than 180 countries Cincinnati, Ohio, United States 1837 - Alan George Lafley was the Executive Chairman and CEO of P&G from 2000 to 2010 and from 2013 to 2015 - During his first stint, P&G more than doubled its annual sales, and the company's market capitalization skyrocketed, making it among the Top 10 most valuable companies on the planet - He is credited with revitalizing P&G under his innovative ideas 10/18/22 ADD A FOOTER NEW WORDS AND PHRASES - ORGANIC GROWTH growth from core businesses by increased output, customer base expansion, or new product development, as opposed to mergers and acquisitions, which is INORGANIC GROWTH - A FOCUS GROUP a market research method that brings a group of deliberately selected people participating in a discussion to obtain feedback regarding a product, service, concept, or marketing campaign - Cross all the T’s and dot all the I’s pay attention to details 10/18/22 ADD A FOOTER READING I ANSWERING THE QUESTIONS How is Procter and Gamble better than its competitors in terms of innovation? P&G’s new-product hit rate is high/Most of its new products are profitable, whereas in its industry, half of new products fail within 12 months 10/18/22 ADD A FOOTER How has Procter and Gamble benefited from organic growth? It strengthens the company’s ability to innovate 10 10/18/22 ADD A FOOTER Which companies are problems innovating? having Coke, Kraft and Unilever 11 10/18/22 ADD A FOOTER Which of these statements is true T a) Over 66% of senior executives think innovation is very important F b) More than 50% of senior executives are pleased with the return on their investment in innovation 12 10/18/22 ADD A FOOTER II HEADING MATCHING • One –on-one consumer research • Stop testing so much • Know what not to • Reach outside for ideas • Give designers more power • Get employees to exchange ideas 13 10/18/22 ADD A FOOTER • One –on-one consumer research • Stop testing so much • Know what not to • Reach outside for ideas • Give designers more power • Get employees to exchange ideas 14 10/18/22 ADD A FOOTER • One –on-one consumer research • Stop testing so much • Know what not to • Reach outside for ideas • Give designers more power • Get employees to exchange ideas 15 10/18/22 ADD A FOOTER • One –on-one consumer research • Stop testing so much • Know what not to • Reach outside for ideas • Give designers more power • Get employees to exchange ideas 16 10/18/22 ADD A FOOTER • One –on-one consumer research • Stop testing so much • Know what not to • Reach outside for ideas • Give designers more power • Get employees to exchange ideas 17 10/18/22 ADD A FOOTER • One –on-one consumer research • Stop testing so much • Know what not to • Reach outside for ideas • Give designers more power • Get employees to exchange ideas 18 10/18/22 ADD A FOOTER 19 COMPOUND ADJECTIVE A compound adjective is an adjective formed from two (or more) words They are usually written with a hyphen Here are some examples: duty-free, government-funded, cost-effective, interestfree, time-consuming, up-to-date, etc Many compound adjectives have 'well' or 'badly' as the first word E.g a well-known company; a well-made product; a badly-paid job; a badlywritten report It is common to have a number as the first word 10/18/22 E.g 24-hour supermarket; six-month project; 30-page contract; multi-millionADD A FOOTER dollar deal 20 COMPOUND ADJECTIVE Many compound adjectives describe a person's appearance or personality E.g Dark-haired, down-to-earth , easy-going, good-looking, kind-hearted, lefthanded, open-minded, strange-looking, self-confident, self-motivated, well-dressed, etc In business English, there are many compound adjectives to describe products and services E.g Brand-new, high-speed, labor-saving, long-lasting, man-made, mass-produced, old-fashioned, state-of-the-art, time-saving, trouble-free, out-of-date, user-friendly, well-built, well-made, etc 21 10/18/22 ADD A FOOTER well-known They’re a ……………………………… , highly-respected company with some of Europe’s leading companies as their clients EXERCISE badly - mad e duty - free called full - length last - minute free off - pea shortk- term length so - called minute upside - dow n well - know peak 22 n down known made term We need to save money, but cutting our advertising short-term budget is just a ……………………………… solution I was going to stay at home this weekend, but I last-minute made a ……………………………… decision to come to the conference When I called them I was put on hold for over 20 so-called minutes Their ……………………………… ‘customer care’ department doesn’t care about anyone off-peak In my country you can get ……………………………… electricity at much lower cost You use the 10/18/22 ADD A FOOTER electricity during the night, but if you’ve got a storage heater it’s ok 6 To celebrate my promotion brand-new Ferrari ……………………………… EXERCISE brand - new high - spee mass -dproduce d old - fashioned second - han trouble - d free up-to - date user - friendl y 23 I bought a old-fashioned way of doing No, that’s the ……………………………… date things These days we use the Internet for fashioned everything free It’s a very user-friendly ……………………………… website – you can friendly hand find he information you want and place orders very easily high-speed Construction has started on a ……………………………… rail link between London and Edinburgh produced trouble-free computer 10 Luckily, I’ve had a ……………………………… speed for several years But I always check that I have up-to-date anti-virus software ……………………………… new EXERCISE round-table hand-held half-finished interest-free governmentwellyear-round worst case funded maintained - A German engineering company is selling all its old machines I think we should buy them - I'm sure they’ve been …………………………………………… wellmaintained Scientists are working on a device that allows crime scene hand-held investigators and others to quickly conduct DNA tests from almost anywhere They are building the golf course in an ideal location It'll have year-round use I think we should invest 24 EXERCISE round-table hand-held half-finished interest-free governmentwellyear-round worst case funded maintained It’s a ……………………………………… agency that offers ………………………… governmentinterest-free loan to small funded businesses to help them improve their energy efficiency The project could be very profitable, but it's also very risky I think we should have a discussion with all the team members to look at what we would round-table in a scenario worst case All these interruptions are really annoying I have a half-finished report that I need to complete by the end of today 25 ... statements is true T a) Over 66 % of senior executives think innovation is very important F b) More than 50% of senior executives are pleased with the return on their investment in innovation 12 10/18/22.. .Getting Ready 10/18/22 ADD A FOOTER 10/18/22 ADD A FOOTER THE HEADQUARTERS OF BROCTER AND GAMBLE IN... brands Nearly 300 Product reach Headquarters Founded More than 180 countries Cincinnati, Ohio, United States 1837 - Alan George Lafley was the Executive Chairman and CEO of P&G from 2000 to 2010